How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 02:19

How can a small local business with no marketing budget use social media to attract more customers?

Perception

Good marketing is doing this well.

Product

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Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

During the Atlmark incident in 1940, the Brit war criminals violated Norwegian neutrality. Hitler could then justify invading Norway. Have the Brits ever apologized for violating Norwegian neutrality?

Processes

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

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Place

People

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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